How deeply passionate do you feel about the problem

This is the final and most important question we ask at Better when we make investment decisions.

The key terms here are "deeply passionate" and "problem" -- we laser focus on the intensity of the problem and our deep belief that it must be solved to make the world a better place.

It's never easy to find a framework for that "final YES" but this works really well for us - it removes all biases around teams, TAMs, markets, timing, why NOWs and everything else -- brings it all down to the very very core.

Easier said than done but something we try very hard to stay true to.

I think this is a great framework for founders too - it helps you establish a long term commitment to building a long term company.
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