Short-term questions
Venture is a long-term game so I am often surprised when people ask short-term questions.
Asking a distribution-first play, "how will you make money" is one example of a short-term question.
Asking a company that's hitting a $4M run-rate within months of launching "if they can sustain it" is another example of a short-term question.
Asking a social app that hits instant early scale if their early traction can sustain is another example.
To be clear, all these are great questions - but asking them at the wrong time can destroy a company that could potentially be a rocketship.
At Better, we warn ourselves against asking short-term questions because we want to think about Decacorn outcomes only - and those will come from founders who think distribution-first, scale-first, tangible, and clear user value first.
Don't ask short-term questions too early.
Asking a distribution-first play, "how will you make money" is one example of a short-term question.
Asking a company that's hitting a $4M run-rate within months of launching "if they can sustain it" is another example of a short-term question.
Asking a social app that hits instant early scale if their early traction can sustain is another example.
To be clear, all these are great questions - but asking them at the wrong time can destroy a company that could potentially be a rocketship.
At Better, we warn ourselves against asking short-term questions because we want to think about Decacorn outcomes only - and those will come from founders who think distribution-first, scale-first, tangible, and clear user value first.
Don't ask short-term questions too early.