Thinking like a founder

If there's one thing you could say we do different at Better, it's this - we think like a founder.

It's hard to explain what it means but easier to feel it - it's a massive amalgamation of optimism, can-do attitude, long-term thinking, confidence, whats-the-opportunity thinking vs whats-the-risk thinking, non-consensus-ness, and more.

Thinking like a founder helps connect the dots better, helps imagine the future along with the founders, and understand the challenges in a positive vs negative way.

It also cuts through FOMO and other stuff that comes in the way of conviction building.

Most of all thinking like a founder helps connect with founders at a level that is not possible when you are thinking like just an investor.

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