Brainstorm

The Handcrafted Company Building Program by Better

Brainstorm is our platform for high-conviction collaboration with top-tier founders - grounded in real experience building and scaling dozens of companies.

We help exceptional builders unlock the full arc of value - from pre-company spark to breakout scale to meaningful exit.

Brainstorm Create

From -1 to 0 with conviction

We partner with exceptional early builders at the pre-company stage to co-create bold companies with unfair advantages. This is not a cohort or studio - it’s a highly selective, hands-on collaboration to turn deep insights into real traction.

Brainstorm Accelerate

Re-architect for breakout growth

We work with startups that have product-market fit but are not compounding fast enough. Through sharp diagnosis, strategic resets, and targeted support, we help unlock new growth vectors across GTM, product, capital, and team.

Brainstorm Unlock

Design and drive strategic M&A outcomes

We help founders at an inflection point craft meaningful exits. From sharpening positioning to mapping the right buyers to driving the right conversations, we bring clarity, momentum, and strategic firepower to the M&A journey.