Nichebusters is a suite of needle-moving services for startups. All are invested in, mentored by or incubated at Better
Capital based on our first hand understanding
of the problems they address.

Piyush and Roshan
Global Competency Centers

InCommon helps fast-growing companies setup high-performance global teams by finding the best remote talent wherever it may be, across countries.

Get in touch with Piyush and Roshan to learn more:

InCommon transformed our hiring process, enabling us to swiftly recruit exceptional talent from various countries through their pre-screened pool of candidates. They flawlessly managed compliance and payroll while also providing our team with laptops. It has undeniably boosted our bottom line!

James Dickerson,

Rohit Kapoor

Clarity Fractional CFO helps startups build robust financial systems and processes from the get-go and delivers world-class data rooms for fundraising and M&A.

Get in touch with Rohit to learn more:

Anshul and Nitin
User & Customer Research

GetCurious makes user research dead easy & helps you gather deep and insightful customer feedback, effortlessly.

Get in touch with Anshul and Nitin to learn more:

"GetCurious helps us get feedback from users before we even start building it. It is a reaction and insight engine for the design & product team. It brings in a good portion of constructive feedback from the users; GetCurious helps our team to correct any usability & heuristic gaps"

Ritesh Rajan, Kotak811

Jayanth Neelakanta

Equip's skill-based assessments help recruiters screen candidates for tech and non-tech roles in minutes.

Get in touch with Jayanth to learn more:

"Equip is a great platform to conduct remote online tests. We used it for our recent campus recruitment drive and found it very easy to use & super fast"

Mayank Khandelwal, Treebo

Tarun Valecha
Influencer-led Growth

Mezink is an one-stop influencer marketing automation solution for brands to dramatically improve their reach via influencers and their audiences.

Get in touch with Tarun to learn more:

"Mezink's tech and data stack is revolutionary to execute and measure influencer marketing campaigns at scale. Amazed by how they made a hyper-targeted campaigns live within a week. Porter's ROAS has been great, and Mezink is an integral part of Porter's marketing plans."

Omkar Darekar, Porter

Prasanth Parameswaran
AI-powered Dev Studio

Otherwise is a modern AI-powered development studio for fast-growing businesses globally.

Get in touch with Prasanth to learn more:

Sushma Singh

Buzz is a Fractional Security Architect service for startups to address all their infosec requirements in a holistic manner.

Get in touch with Sushma to learn more:

"It has been great working with Sushma for the past few months, she has been able to help our team setup the best practices for Infosec as well as Compliance.

She is pretty hands-on and has been able to contribute above and beyond our expectations.

Her experience and high-ownership makes it very comfortable for our team to rely on her for all our CISO related requirements, would highly recommend her for any similar position!"

Vivek Amarnani, Rio

Anshul Motwani
SEO Content

Wittypen delivers AI-powered and human-curated content for SEO to help businesses build & scale organic reach via search engines.

Get in touch with Anshul to learn more:

WittyPen is a reliable partner for anyone looking to elevate their content marketing game. The articles they've written for us fetch 20k+ organic traffic every month! The team is super-talented and great to work with.

Praburam Srinivasan, Clickup

Lalit and Aishwarya

AssureGlobal is a full-stack transaction advisory for startups for fund raising and M&A covering India as well as global transactions with years of experience and deep expertise in managing all global stakeholders while optimising costs.

Get in touch with Lalit and Aishwarya to learn more:

As a founder, you would want your counsel to not just be legally sound, but also pragmatic & good-hearted. It's a hard job. And unfortunately most counsels are not very long-term oriented with their clients. But that's not the case with Assure . I can truly say they have built a deep relationship with us. What it means is – going extra mile doing late-night calls in order to close an agreement; it means advising on softer aspects of a negotiation/deal; and it means taking deep care of ensuring core priorities of ours are taken care of.

I have already recommended 4 of my close startup founder friends to work with Assure and if you are an early stage founder, I highly suggest you, too, to do the same. They will be with you through thick and thin.

Pratyush Rai, Merlin AI